Everything you need to raise a confident, well-behaved puppy, from the first night through adolescence.
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Instant access • 14 chapters • 118 video lessons
Inside the programme
Designed by world-renowned canine expert Jo-Rosie Haffenden and the Institute of Applied Canine Science - the fastest-growing canine academy in the world.
World-Renowned Canine Expert
Jo-Rosie is the scientific mind behind the Puppy Development System. With two decades spent turning peer-reviewed behavioural science into practical, everyday training that works for real families and real puppies.
Two decades working professionally with dogs and canine behaviour.
Degree in Applied Psychology + postgraduate qualification in Animal Behaviour.
Featured on BBC, ITV, Channel 4, Channel 5 & Sky One.
Author of three canine books.
Invited to speak internationally, including multiple times at the Houses of Parliament.
15 years providing specialist canine expertise to the Crown Prosecution Service.
The Institute of Applied Canine Science - the fastest-growing professional canine academy in the world.
RECOGNISED AROUND THE WORLD
Jo-Rosie Haffenden has spent over 20 years working professionally with dogs and dog trainers, with 10,000+ students worldwide learning from her work.
Her expertise has taken her from television screens and international stages to the Houses of Parliament, helping make the science of animal behaviour practical, accessible and understandable.
“Been following Jo since her TV days. Absolutely brilliant at what she does and one of the very few people whose advice I’ll actually stop scrolling for”
“Our puppy is 15 weeks now and we’ve been using this since we brought her home. It’s made the whole thing feel a lot less chaotic. Would definitely recommend.”
“Jo-Rosie is quite simply exceptional. Knowledgeable, straight talking and years ahead of most of what you see online. Huge fan.”
“Bought this before our puppy came home and very glad we did. We’re just working through the bits that are relevant to us each week. So far so good!”
“I genuinely think Jo is one of the best people in the world at what she does. I’ve followed her for years and the depth of her knowledge is ridiculous.”
“Really impressed with this. There’s a lot in there but it’s easy to dip into what we need at the moment rather than trying to do everything at once.”
“I’ve followed Jo for probably five years now. She has this ability to explain quite complicated behaviour in a way that just makes sense. One of the best in the business, without question.”
“We’ve had dogs before so I wasn’t expecting to learn quite as much as I have. There were definitely a few ‘ohhh, that makes sense’ moments.”
“The Smart Sheets are probably my favourite part. We printed a couple out and they’re now permanently stuck to the fridge. Really useful.”
“I’ve followed Jo for about six years now and honestly there’s nobody else I trust more when it comes to dogs. She’s on another level.”
“I could listen to Jo talk about dogs all day. You can tell within five minutes that she knows this subject inside out. Been following her for years.”
“Been following Jo since her TV days. Absolutely brilliant at what she does and one of the very few people whose advice I’ll actually stop scrolling for”
“Our puppy is 15 weeks now and we’ve been using this since we brought her home. It’s made the whole thing feel a lot less chaotic. Would definitely recommend.”
“Jo-Rosie is quite simply exceptional. Knowledgeable, straight talking and years ahead of most of what you see online. Huge fan.”
“Bought this before our puppy came home and very glad we did. We’re just working through the bits that are relevant to us each week. So far so good!”
“I genuinely think Jo is one of the best people in the world at what she does. I’ve followed her for years and the depth of her knowledge is ridiculous.”
“Really impressed with this. There’s a lot in there but it’s easy to dip into what we need at the moment rather than trying to do everything at once.”
“I’ve followed Jo for probably five years now. She has this ability to explain quite complicated behaviour in a way that just makes sense. One of the best in the business, without question.”
“We’ve had dogs before so I wasn’t expecting to learn quite as much as I have. There were definitely a few ‘ohhh, that makes sense’ moments.”
“The Smart Sheets are probably my favourite part. We printed a couple out and they’re now permanently stuck to the fridge. Really useful.”
“I’ve followed Jo for about six years now and honestly there’s nobody else I trust more when it comes to dogs. She’s on another level.”
“I could listen to Jo talk about dogs all day. You can tell within five minutes that she knows this subject inside out. Been following her for years.”
“Bought this before our puppy came home and very glad we did. We’re just working through the bits that are relevant to us each week. So far so good!”
“I genuinely think Jo is one of the best people in the world at what she does. I’ve followed her for years and the depth of her knowledge is ridiculous.”
“Really impressed with this. There’s a lot in there but it’s easy to dip into what we need at the moment rather than trying to do everything at once.”
“Bought this before our puppy came home and very glad we did. We’re just working through the bits that are relevant to us each week. So far so good!”
“I genuinely think Jo is one of the best people in the world at what she does. I’ve followed her for years and the depth of her knowledge is ridiculous.”
“Really impressed with this. There’s a lot in there but it’s easy to dip into what we need at the moment rather than trying to do everything at once.”
“I’ve followed Jo for probably five years now. She has this ability to explain quite complicated behaviour in a way that just makes sense. One of the best in the business, without question.”
“We’ve had dogs before so I wasn’t expecting to learn quite as much as I have. There were definitely a few ‘ohhh, that makes sense’ moments.”
“The Smart Sheets are probably my favourite part. We printed a couple out and they’re now permanently stuck to the fridge. Really useful.”
“I’ve followed Jo for about six years now and honestly there’s nobody else I trust more when it comes to dogs. She’s on another level.”
“I could listen to Jo talk about dogs all day. You can tell within five minutes that she knows this subject inside out. Been following her for years.”
“I’ve followed Jo for probably five years now. She has this ability to explain quite complicated behaviour in a way that just makes sense. One of the best in the business, without question.”
“We’ve had dogs before so I wasn’t expecting to learn quite as much as I have. There were definitely a few ‘ohhh, that makes sense’ moments.”
“The Smart Sheets are probably my favourite part. We printed a couple out and they’re now permanently stuck to the fridge. Really useful.”
“I’ve followed Jo for about six years now and honestly there’s nobody else I trust more when it comes to dogs. She’s on another level.”
“I could listen to Jo talk about dogs all day. You can tell within five minutes that she knows this subject inside out. Been following her for years.”
Free puppy biting webinar
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Puppy biting can feel relentless. In this free 26-minute webinar, Jo-Rosie Haffenden explains the 3 things not to do, the 4 things to do instead, and how to start reducing biting using practical, science-led methods.
Free • 26 minutes • Watch instantly